Whether you’re in marketing or an entrepreneur, you know how technology has changed the business industry in every way possible. Digital marketing has become prevalent in the modern world that it’s almost impossible for any business not to incorporate any of the trends in their own campaigns.
A few years ago, the trends were SEO marketing, and now there is influencer marketing. It might be difficult to keep track of all these new trends as a new one emerges out of nowhere all the time and changes the marketing scene completely. But it’s worth it to know which trends are popular now, so you know which one you can utilize for your campaigns.
The Game-changing Digital Marketing Trends
Content marketing, social media marketing, email marketing, etc., were once also new trends a few years, but they have changed the entire digital marketing scene in several years. Experts predict that they will continue to get bigger as more people spend more time online, that users are on social media at an average of 145 minutes every day in 2020. So, whatever business you’re in, whether you’ve got e-commerce or run an office for server room air conditioners, you should use these trends to reach more people.
The new generation and their relationship with technology have changed the marketing world, and there is no reason for you to get left behind. Below are some of the digital marketing trends that you should incorporate in your campaigns soon:
Besides investing in social media advertisements, you should also advertise on search engines like Bing, Yahoo!, and Google. Of course, it will cost more money, but you can be sure that you will reach more people than the organic reach of your digital content. Advertising on search engines would make your products or services appear on the search engine results page or SERP, making it more visible to more people.
You’ve probably seen YouTube videos, blog entries, and social media posts by some channels and accounts with a huge number of followers talking about a product or a service they think you should check out. You’ve guessed it: these are not products they discovered on their own, and they don’t necessarily use them. But they were commissioned to advertise the products on their content.
You can also do the same by approaching some content makers and producers on social media and asking them to promote your business on their pages. They could earn for every person they were able to convince to make a purchase. It’s that easy.
Influencer marketing is almost similar to affiliate marketing, but you’re going to commission a personality to advertise your products or services on their channel this time. Since influencers have gotten bigger to the point that influencing is now a full-time job for most influencers, it would get your brand more exposure, thus increasing your sales.
If you still doubt the power of influencer marketing, as this trend has earned some divisive opinions, you should know that surveys show 63% of consumers who were sampled claimed they trust influencers and anything they endorse. Additionally, 49% also end up purchasing a product or a service their favorite influencers have advertised. Whether you like it or not, influencer marketing is getting big and influential.
4. Virtual Reality Marketing
If you want your business to stand out, you should consider doing a virtual reality marketing campaign. It will offer your target audience an immersive experience that anyone will consider ahead of its time. Sure, virtual reality has been around for quite some time, but it’s only been utilized outside of the video game scene recently. It’s an innovative approach to marketing that will give your business the edge it needs to draw more customers in.
Instant Message Marketing
Most people need a messaging app like Messenger, Telegram, and WhatsApp to connect to their family and friends. These direct messaging platforms are a powerful way to do some marketing campaigns as it reaches anyone who has any of these messaging apps. Just imagine your reach, especially as Messenger has 1.3 billion users, while WhatsApp has 1.6 billion users. It will make reaching more people in a short amount of time more possible, which could be advantageous for any business.
There is no question that digital marketing is a powerful trend. It’s also cheaper, faster, and more efficient. There is honestly no reason you shouldn’t go digital for your next marketing campaign or continue using it until the future.