The business-to-business (B2B) models have become common in recent years. It’s easy to see e-commerce businesses dealing with wholesale retailers, construction firms working with material suppliers, and large corporations sealing contracts with accounting firms.
The B2B model applies to contact centers as well. These call centers can cater to the needs of big companies and even small and medium-sized enterprises (SMEs). They can handle customer service, technical support, and even sales.
But as a contact center, you must be robust in your marketing approach. Find ways and means to attract prospective clients or reach out to target businesses. That’s where digital marketing comes into the picture.
That said, here’s how to promote your contact center to businesses:
1. Market your contact center through your website
Having a business website is imperative in this digital era. As a contact center, be sure to have a digital platform for your business. If you already have a website, update it to ensure its overall aesthetics and functionality. When updating, always have the user experience (UX) in mind. Also, make it mobile-friendly as people access websites via their mobile devices.
Why? A website does more than represent your business and reach out to clients. It’s where you’ll promote what your contact center has to offer. It’s where you’ll display your tools and resources. Ultimately, it’s where you’ll communicate with your clients and conduct business transactions.
2. Employ search engine marketing (SEM) for online visibility and website traffic
What’s good about contact centers is that you can reach out to businesses worldwide and offer your services. Let’s take, for instance, call center companies in the Philippines. They cater to businesses in the US, UK, and other countries by assisting their customers. But to have a global reach, employ SEM to boost your web prominence and site traffic. Consider the following:
Search engine optimization (SEO)
SEO entails three crucial processes. Start by optimizing your website for your technical SEO. Also, produce relevant content with keyword integration for your on-page SEO. Lastly, promote your business on other digital platforms for your off-page SEO. With all these, expect your contact center to stand out in the search engine results pages (SERP).
Pay-per-click (PPC) advertising
PPC is an online advertising model where you pay for displaying your ads on SERP. However, you’ll only pay for every successful click. But this click can lead a user to your website, thus boosting your traffic. You can specifically create PPC ads about the services you offer, such as customer service, technical support, and sales.
3. Reach out to big companies and SMEs through email marketing
Another aggressive digital marketing approach is email marketing. This strategy entails reaching out directly to big companies and SMEs and offering your contact center services. But before doing so, carry out research and due diligence to get qualified leads.
Keep in mind that you don’t send promotional emails to any business. You want to ensure that your recipients are potential clients that will most likely hire your services and seal a contract with your contact center. Ultimately, email marketing can kick your business up a notch!
4. Harness the power of content marketing
It’s apparent how content is king in the digital world. When people search online, they look for pieces of content that are relevant to their needs. As such, your website must offer what your target clients need. That’s where digital content marketing comes into the picture.
First, create clear and compelling content to promote your contact center services. For instance, you must highlight your TTY deaf communication services on your webpage. Also, consider creating a blog where you can post various content pieces. Include call-center-related articles, contact center photos of your clients, and even promotional video clips.
5. Take advantage of social media channels
Every business must harness the power of social media. People utilize these online channels not only for personal entertainment and interaction. Today, business owners and digital marketers heavily rely on social media. That’s where social media marketing comes in.
For your B2B model, take advantage of LinkedIn to build and expand your network. Through this, you’ll be able to reach out to various big companies and SMEs. Also, you can engage with potential and regular clients on Facebook. Lastly, you can promote your contact center via Tiktok or YouTube.
At this point, you now know what it takes to promote your contact center to big companies and SMEs. Consider the online marketing strategies recommended above, from promoting through your website to utilizing social media.
As the B2B model has thrived in the world of business, be sure to capitalize on it. Be robust and aggressive in your online marketing approach. Ultimately, see how digital marketing can kick your business up a notch!